A few specific fixes for devonsoap.co.uk
The Devon Soap Company · 22 Fairfax Place, Dartmouth · website rebuild
I rebuild small-business websites in my spare time when I can see they are leaving conversions on the table. I spent half an hour on devonsoap.co.uk this week and three things stood out on mobile, all fixable without changing what Lisa and the team are already making on Fairfax Place.
Three findings below, then a working rebuild you can click through and judge.
The Dartmouth shop is invisible above the fold.
Every soap bar leaves the shop with the address printed on the wrapper, "hand made in Devon, Dartmouth, Devon TQ6 9AB". The homepage opens with a model portrait on a pink hearts background and a country/currency dropdown, no mention of Fairfax Place, no mention of Dartmouth, no mention of the 13 years on the harbour-front.
The rebuild leads with the address line your own wrappers already carry, and the country/currency picker drops to a smaller utility position where international customers expect it.
22 Fairfax Place · Dartmouth · surfaced above the foldThe maker story is on the wrappers, not the website.
The watercolour labels print "pure shea butter, olive & coconut oils" on every bar. The about page goes a step further and says no palm oil, no parabens, no SLS, no petrochemicals, all vegan-friendly. None of that surfaces on the homepage alongside the £8.50 product tiles, so a first-time visitor sees a generic Shopify catalogue rather than a thirteen-year cold-process workshop.
The rebuild gives the formulation discipline its own block right under the hero, ahead of the product grid, in the same first-person voice the about page already uses on the wrappers.
No palm oil · no parabens · no SLS · veganNo structured data for the Dartmouth shop, the maker, or the FAQ.
Google can't currently tell Search that The Devon Soap Company is a Store and a Health and Beauty business at 22 Fairfax Place, Dartmouth TQ6 9AB, that the phone is 01803 835005, that the SIC code is retail cosmetics, and that the company was incorporated on 15 November 2012 with the same director still on the register. The customer questions about palm oil and ingredient sourcing aren't marked up either.
The rebuild includes a Store + HealthAndBeautyBusiness LocalBusiness JSON-LD block with the postal address, the E.164 phone number, the founding date, and a FAQPage block for the questions the wrappers already answer.
Store + HealthAndBeauty JSON-LD · FAQPage · rich-result eligible£2,000 Fixed for the rebuild, one-off. £150 Per month for hosting and ongoing care. £50 Optional. Embedded chatbot trained on FAQs.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- • One round of revisions before launch.
- • DNS cutover handled. You keep the domain in your name.
- • 30 days of post-launch tweaks at no extra cost.
- • Source code handed over on day 60. You own everything.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Devon builds this quarter, and first confirmed wins the slot. If I don't hear back by 28 May, the proposal site comes down.
See the live rebuild